HomeBusinessElon Musk Says Apple is 'Fully' Advertising on Twitter Again

Elon Musk Says Apple is ‘Fully’ Advertising on Twitter Again

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  • By targeting Apple, Musk risked war with the world’s most valuable company and a major advertiser at a time when other companies were pulling their marketing away from Twitter.
Elon Musk Says Apple is 'Fully' Advertising on Twitter Again
Elon Musk Says Apple is ‘Fully’ Advertising on Twitter Again (Image: Bloomberg)

Elon Musk said Apple Inc. has “fully resumed” advertising on Twitter Inc., further reducing a war between two of the world’s most influential tech companies.

The billionaire, who gave no further details about Apple, spoke for more than two hours from his private plane during the talk, which had more than 90,000 listeners. Apple did not immediately respond to a request for comment.

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By targeting Apple, Musk risked war with the world’s most valuable company and a major advertiser at a time when other companies were pulling their marketing away from Twitter.

Musk criticized Apple last week, accusing the maker of iPhones and Mac computers of mainly stopping advertising on Twitter and threatening to take the site away from its App Store.

By targeting Apple, Musk risked war with the world’s most valuable company and major advertisers at a time when other companies were pulling their marketing away from Twitter.

Following his barrage of attacks on Apple, Musk met with Apple CEO Tim Cook and said the two had a “good conversation” and “resolved the misunderstanding about the possibility of Twitter being removed from the App Store.” Musk said Cook was “clear Apple never considered doing so.”

Since Musk’s acquisition, a number of companies have suspended advertising on Twitter, including General Mills Inc. and Pfizer Inc., following uncertainty over whether the platform will review its policies to combat hate speech and misinformation. On Saturday, Musk posted a tweet thanking advertisers for returning to Twitter.

Twitter’s new approach to verifying accounts had also allowed trolls to pose as big brands. Musk said he hopes to revive the company’s verification program in the next week after it has been halted to deal with imposters.

Source: Bloomberg

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