HomeScience & TechnologyHow Microsoft Bing AI is Reinventing Search and Browsing

How Microsoft Bing AI is Reinventing Search and Browsing

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Search engines and browsers are the most widely used tools on the web, but they are not perfect. They often fail to provide complete answers, interactive chat, or creative content for complex or creative queries. That’s why Microsoft has launched a new AI-powered Bing search engine and Edge browser, which aim to deliver better search, more complete answers, a new chat experience, and the ability to generate content. These tools are designed to be your copilot for the web, helping you get more from search and the web.

Better Search

The new Bing gives you an improved version of the familiar search experience, providing more relevant results for simple things like sports scores, stock prices, and weather, along with a new sidebar that shows more comprehensive answers if you want them. For example, if you search for “Microsoft stock price”, you will see the current price, historical data, news, and analysis in the sidebar, along with a link to buy or sell shares.

Complete Answers

Bing reviews results from across the web to find and summarize the answer you’re looking for. For example, you can get detailed instructions for how to substitute eggs for another ingredient in a cake you are baking right at that moment, without scrolling through multiple results. You can also see a table that compares different egg substitutes and their effects on the cake.

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A New Chat Experience

For more complex searches – such as for planning a detailed trip itinerary or researching what TV to buy – the new Bing offers new, interactive chat. The chat experience empowers you to refine your search until you get the complete answer you are looking for by asking for more details, clarity, and ideas – with links available so you can immediately act on your decisions. For example, if you search for “best TV 2023”, you can chat with Bing AI, a friendly and helpful chatbot that will ask you about your preferences, budget, and needs, and suggest the best TV models for you, along with reviews, ratings, and prices.

A Creative Spark

There are times when you need more than an answer – you need inspiration. The new Bing can generate content to help you. It can help you write an email, create a 5-day itinerary for a dream vacation to Hawaii, with links to book your travel and accommodations, prep for a job interview, or create a quiz for trivia night. The new Bing also cites all its sources, so you’re able to see links to the web content it references.

New Microsoft Edge Experience

The new Bing and Edge are integrated seamlessly, so you can access all these features from anywhere on the web. You can also customize your Edge browser with themes, extensions, and widgets that suit your style and needs. The new Edge also offers enhanced privacy and security features, such as tracking prevention, password monitoring, and InPrivate browsing.

The new Bing and Edge are available in preview now at You can also download the new Edge browser from Try them out today and see how they can be your copilot for the web.



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