Apple Inc. plans its largest smartwatch display to date. A larger battery, and a sturdy metal case as part of the upcoming Apple Watch. Apple Watch aims for extreme sports athletes, according to people with knowledge of the plans.
The rugged version of the Apple Watch will have a screen. The screen measures 2 inches diagonally. A new standard Apple Watch Series 8 will maintain the 1.9-inch diagonal screen size of the current Series 7. A planned update to the low-end Apple Watch SE will also keep the current screen size.
The larger screen in the extreme sports model has planned to be announced later this year with the other two models. The other two models will have about 7% more screen area than the current larger Apple Watch. The display will have a resolution of about 410 pixels by 502 pixels and retain the same overall sharpness as existing models.
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Apple could use the larger screen area to display more fitness metrics or information about watch faces at once. The company added several new fitness features in watchOS 9. WatchOS 9 includes multisport workouts and improved intensity tracking during exercise routines.
First launched in 2015, the Apple Watch has become a key piece of Apple’s hardware lineup. Watch models include in the wearables, home, and accessories division. Watch models generated $38.4 billion, or 10% of the company’s total revenue, in the last fiscal year. But smartwatches and fitness wearables are crowded markets. Apple competes with the likes of Google’s Fitbit and Samsung Electronics Co.
The extreme sports watch will use a strong metallic material instead of aluminum. Extreme sports watches have a more shatter-resistant display. It includes a larger battery compared to standard Apple Watches. The shatter-resistant display allows athletes to track workouts for longer periods. The people who say this are not to be identified because details of the watch have not been announced.
Like the standard Series 8, the toughest watch will have the ability to take a wearer’s body temperature. Now one will be able to identify fever. It will also improve tracking metrics like elevation during hiking workouts and data while swimming.
All-new Apple Watches will use an S8 processor with performance like the S7 chip in the Apple Watch Series 7. It was on par with the S6 in the Apple Watch Series 6 two years ago. This will be the first time the company has maintained the same performance on the Apple Watch for three consecutive generations.
An Apple spokeswoman declined to comment on the company’s plans. Apple usually announces its new watch models in September along with the new iPhones. The Cupertino, California-based company is planning four new iPhone 14 models for the fall. The new iPhone 14 will include new professional versions with faster chips and a 48-megapixel rear camera.
The increase in screen size for the rugged model will be the third in the history of the Apple Watch. The company expanded the device’s display in 2018 with the Series 4 and again last year with the Series 7. The nearly 2-inch display on the rugged model will make the display one of the biggest offerings from a conventional smartwatch manufacturer.
Bloomberg News first reported early last year that Apple planned to expand the Apple Watch lineup with a rugged version to better compete with Garmin and other extreme sports-oriented offerings. The high-end watch is likely to be more expensive than the standard stainless steel Apple Watch, which starts today at $699.
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